TV ads can be either very good or very, very bad

    Most folks probably don’t think of television commercials as an art form, but if you think about it, they really are. At least as much, and probably more, thought and planning go into some commercials as for a big-budget, blockbuster movie.
    Unfortunately for those who make them, it’s probably the only art form nearly everybody hates.
    Unless all you watch is PBS, you’re basically bombarded with them every day. And they’re not immune to what’s known as “Sturgeon’s Law”: Ninety percent of everything is garbage.
    That’s why the good ones stand out. Sometimes, they stand out so much they become part of popular culture. All you have to do to make people of a certain age think of Alka-Seltzer is say, “That’s a spicy meatball.” That actually was a line from a series of pretty funny commercials people still remember. Ironically, they were discontinued because while people remembered the catch phrases, they actually didn’t do much for sale of the product.To read the full storyy, subscribe to the e-edition online or call the Breeze at 308-394-5389 to subscribe to the print edition.